Atlanta Animal Rights March 2022

Logo • Identity • social media graphics

Atlanta Animal Activists organizes an animal rights march in Atlanta every year that’s become a huge success and a beloved event. Because of the pandemic, they had to pause the march for a few years, and they wanted a refreshed logo and identity for when they brought it back in 2022.

I created a logo that captures the spirit of the event, keeping the animals at the heart of the mark. It pictures 4 of the most widely exploited animal species in the world, but in the logo they are proud, strong, and free. I wanted to capture a feeling of hope rather than despair – because the Atlanta Animal Rights March is about believing that a more compassionate future is possible.

Logo explorations.

Final logo on dark background.

I kept it in a simple black and white color scheme to continue the theme of the logo in years past, as well as to make it simple to print t-shirts and merch for the event.

Final logo on light background.

Social media banner explorations.

Facebook banner showing event details.

Website homepage banner.

Photos from the event!