GUND Digital Advertising Graphics
Email design • social media graphics
GUND, an American toy brand that creates adorable plush toys with an emphasis on quality, was in need of designs for their sales and holiday eblasts and monthly social calendars.
I met their need for digital content that reflected the company’s dedication to craftsmanship and fun. My goal was to put the same sense of wonder and emotional connection into my designs as the company puts into its stuffed animals.
Eblasts for GUND-branded content
These eblasts were created to adhere to the GUND brand and to highlight its products and sales.
Eblasts with Holiday Content
For bigger holidays throughout the year, I established a visual theme and then rolled out to a series.
Eblasts for Parter-branded content
These eblasts were created to uphold as much of the GUND brand as possible while strictly following the style guides of partner brands: Studio Ghibli, Pusheen, and Curious George, among others. Each had to be approved by each of the partner brands before shipping.
Social media posts
Each business-to-consumer eblast assignment had corresponding post requirements for Facebook and Instagram content. A selection of my favorites are below!