DRPA Transit Safety Campaign

Website • Outdoor Signage • Social Media Graphics

The city of Philadelphia has a short code (GO1776) that allows people who notice suspicious activity around transit to submit anonymous tips directly to the police. While working with the team at Oxford Communications, I had the privilege of designing an entirely new and refreshed creative for the Delaware River Port Authority (DRPA) in their campaign to educate the public about public safety and their anonymous tip service.

The final result was a bold campaign across multiple print and digital platforms – bus shelters, billboards, buses, building projections, website, and social media posts – that simplified their message and leveraged the idea of coming together as a community to keep each other safe.